Technical requirements of a convenience food to meet the demands of a customer segment

Meeting customer needs is a step towards achieving the success of product or service. As dynamic lifestyles have been taking place in society, demands regarding food changed, and easiness preparation healthiness become demanded by segment customers. Convenience foods are examples to fulfill these changes stand out for their practicality, but with reservations about healthiness. Considering new importance incorporating into product, this study aimed at defining technical characteristics an instant noodles that meets consumer terms practicality using quality function deployment method. A questionnaire was developed applied group target customers higher acceptability receptivity type product. This chosen through factorial cluster analysis. The requirement most impacted amount protein (mushroom), which met health requirement, had strong influence on final price